Romney Ignores GOP Experts In Pursuit Of Latino Vote

Friday, August 31, 2012
This summer, Republican presidential nominee Mitt Romney courted, and sometimes stumbled in his pursuit of, Latino voters.

Romney's Spanish-language ads took a battering in the critical month before the Republican National Convention. Hyper-literal translation left one key TV spot that aimed to raise questions about the economic health of ordinary Americans asking "Van bien?" The phrase amounted to a sort of Spanish-for-cyborgs way of saying what most Spanish-speakers would express as, "¿Las cosas están bien?"

Then, in mid-August, while describing himself as a fan of tropical fruits on a Miami radio station, Romney mistakenly used a Cuban slang word for vagina. The very same day, the former Massachusetts governor visited a well-known Miami fresh juice stand with Tea Party Republican Sen. Marco Rubio (R-Fla.), and drew a cheering crowd. But before the day's end, reporters discovered a problem: In the late 1990s, Reinaldo Bermudez, the owner of El Palacio De Los Jugos, or The Juice Palace, plead guilty to conspiracy to distribute cocaine and spent time in prison, according to public records.

Collectively the incidents were just what a candidate in Romney's position -- 30 to 40 points behind President Obama with Latino voters in most polls -- doesn't need. With less than 70 days left before the November election, the situation has some political observers wondering why Romney hasn't tapped the Latino political operative team principally responsible for the record-setting share of the Latino vote that former President George W. Bush secured in 2000 and 2004.
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